Firenor is a leading provider of innovative, high end engineered fire safety systems, specialising in designing, engineering & supplying fire safety solutions to international projects for multinational organisations in a range of sectors, including energy (e.g., British Petroleum, Conoco Phillips, ENI, Exxon Mobil, Total) ; marine engineering (e.g., Samsung Heavy Industries, Hyundai Heavy Industries, Daewoo Shipbuilding & Marine Engineering, Framo); EPC (e.g., Worley Parsons, Apply Leirvik, Bayards, CB&I); shipping (e.g., Cosco, Teekay); mining (e.g., Lundin), manufacturing (e.g., Sulzer, Yara International) and public venues (e.g., The Norwegian Theater Det Norske).
Growing Market Demand: the Gulf Region presents significant opportunities for Firenor due to heavy presence of its target customers, in addition to rapid urbanisation, industrial growth & stringent fire safety regulations.
Infrastructure Development: With ongoing infrastructure projects such as construction, energy & manufacturing facilities, there is a high demand for fire protection solutions in the region.
Strategic Location: Establishing a presence in the UAE & Saudi Arabia provides Firenor with strategic access to key markets in MENA, as well as proximity to potential clients & partners.
Investment Incentives: Both the UAE and Saudi Arabia offer various investment incentives, including tax exemptions, subsidies & support for foreign businesses, making them attractive locations for expansion.
Company Establishment: Impax facilitated the establishment of Firenor's branches in UAE & Saudi Arabia, ensuring compliance with local regulations and requirements.
Market Research & Analysis: Impax conducted comprehensive market research to identify opportunities, assessed market dynamics & developed tailored market entry strategies for Firenor.
Strategic Growth Consulting: Impax provides strategic guidance & support for Firenor's growth & expansion efforts in the Region, including partnership development & regulatory compliance.
Digital & AI Consultation: Impax offers digital & AI transformation consultation through its partner companies to help Firenor tap into digital & emergent technologies to improve operational performance worldwide.
Increased Market Share: By establishing a presence in UAE & Saudi Arabia, Firenor was able to capture a larger share of the rapidly growing fire protection market in the Gulf Region.
Enhanced Brand Visibility: Operating in key markets like UAE & Saudi Arabia enhanced Firenor's brand visibility & reputation, positioning it as a trusted provider of fire protection solutions in the region and beyond.
Long-Term Sustainability: By leveraging Impax's support & expertise, Firenor was able to establish a strong foothold in the Gulf Region & lay the foundation for long-term sustainability and success in the market.
Diversified Revenue Streams: Expansion into the Gulf Region diversified Firenor's revenue streams, reducing dependency on existing markets & providing opportunities for sustainable growth.
Access to New Opportunities: Operating in UAE & Saudi Arabia opened new opportunities for Firenor, including partnerships with local businesses, participation in government projects & access to regional supply chains.